ployProduct Overview
What Ploy does

Every marketing
job your website
needs — in one tool.

Ploy is the AI marketing platform that builds your site, ranks it in AI search, identifies who's visiting, and turns that traffic into pipeline — all from one place, with your team approving every change.

A quick tour of the featuresArrow keys, space, or clicker to advance
Feature 01 · Slurp

Point it at a URL.
Get a living site.

Slurp ingests your existing website in about 60 seconds — pages, components, fonts, colors, and voice — and rebuilds it as a living design system on a modern Astro / React / Tailwind stack. From then on, everything new is automatically on-brand.

~60s

to clone a full site into an editable system

Your brand

components, type, and color captured as tokens

Modern stack

fast, edge-cached Astro pages out of the box

Feature 02 · Build

Build and ship pages
at the speed of an idea.

AI page builder

Describe the page in plain language. Ploy drafts it using your components and voice, then ships it live in seconds — no dev ticket.

Multi-site & rapid shipping

Run many sites from one workspace and spin up landing pages, campaigns, and microsites as fast as you can brief them.

Reusable design system

Every new page reuses registered components, so the site stays coherent as it grows instead of drifting off-brand.

Own your site

Real code on a real stack. Connect a custom domain, publish, and keep full ownership — no lock-in black box.

Feature 03 · Get found

Rank in Google
and in AI search.

AEO built in

Ships schema and direct-answer formatting that answer engines cite — so you show up when customers ask AI instead of Googling.

Citation tracking

Tracks daily whether ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews mention you — and for which prompts.

Classic SEO too

Meta tags, structured data, sitemaps, and clean routes handled automatically on every page you publish.

Self-healing content

When a page starts losing rankings or citations, Ploy flags it and drafts a rewrite within hours for you to approve.

Feature 04 · See who's visiting

Know who's on
your site — by name.

Ploy de-anonymizes anonymous traffic into named companies and people, then puts it next to first-party analytics — no tag manager, no stitching tools together.

Named accounts

Resolve anonymous visits to companies and contacts in milliseconds.

Built-in analytics

Server-side tracking captures the 20–40% of sessions ad blockers eat — plus AI crawlers.

Intent scoring

See which accounts are heating up and which pages pulled them in.

Feature 05 · Turn traffic into pipeline

Reach the right
accounts, automatically.

Personalized ABM pages

Detect a high-fit account and auto-draft a landing page tailored to them — their logo, their language, your brand system.

CRM activation

Sync hot accounts into Attio or HubSpot and fire Slack alerts so sales acts while intent is fresh.

Ploy Ads

Ad-library intelligence, on-brand creative at scale, Meta campaigns, and full-funnel attribution tied back to the site.

Full-funnel attribution

Connect the ad, the page, the visit, and the account into one story — so you know what actually drove pipeline.

Feature 06 · Automations

Three ways to work.
One never learns a tool.

Ploy meets you where you are — a chat, a saved workflow, or a daily brief — and connects to the tools you already run.

Chat (Ploys)

Drop a brief in a focused conversation. Ploy's agent drafts the page, attaches schema, routes the form — and waits for approval.

Ploybooks

Reusable, expert-authored workflows. Run on demand, on a schedule, or triggered by a webhook (e.g. enrichment → an ABM page per prospect).

Morning digest

A daily report of pages losing visitors, citations moving, and rewrites worth shipping. Approve, reject, done.

Feature 07 · Control & integrations

Connected. And
under your control.

  • TLS 1.2+ in transit, AES-256 at rest, auto-renewed SSL per domain
  • SSO, role-based access, OAuth-scoped integrations — no shared credentials
  • Sandboxed isolated builds, immutable deploys with instant rollback
  • Every AI change routes through your approval before it ships
Integrations — OAuth 2.0, scoped & revocable
AttioHubSpotGA4Search ConsoleGoogle AdsGitHubFigmaNotionSlackGmailIntercomMailchimpPostHogSemrushAirtableSupabase+ more
Why it's one tool

One platform
replaces the stack.

The features above usually mean five-plus vendors that don't talk to each other. In Ploy they share one surface, so insight in one area drives action in another.

CMSPage generationSEO / AEOAnalyticsVisitor IDABMAdsCRM activation
How we're different

Others do a slice.
Ploy runs the whole loop.

Gradial executes marketing work across your existing stack; Coframe optimizes the pages you already have. Ploy builds and owns the site and operates it — the parts they each leave to someone else.

Best at
GradialExecuting marketing ops across your existing stack
CoframeA/B testing & personalizing your existing pages
PloyBuilding, ranking, identifying & growing — end to end
Builds & owns the site
GradialNo — orchestrates your CMS (AEM, Sitecore)
CoframeNo — optimizes pages you already have
PloyYes — slurps your brand, owns pages on a modern stack
Ranks in AI search (AEO)
GradialGEO analysis & audits
CoframeNot a focus
PloyShips schema + tracks citations daily
Identifies visitors → pipeline
GradialNo
CoframeNo
PloyYes — de-anonymization + CRM activation
How it fits
GradialAn ops/governance layer on top of your stack
CoframeA CRO bolt-on for conversion lift
PloyOne platform that replaces the bolt-ons
The gap they leave

Everything Ploy does
that they don't.

Gradial governs execution and Coframe tests conversions — both stop at the page. These are the jobs only Ploy owns end to end.

Builds & owns the site

Slurps your brand and ships real pages on a modern stack — not an ops layer bolted onto an existing CMS.

Ranks in AI search

Ships AEO schema and tracks citations daily across ChatGPT, Perplexity, Gemini, Claude & Google AI Overviews.

Names your visitors

De-anonymizes anonymous traffic into real companies and people — neither Gradial nor Coframe does this.

Turns traffic into pipeline

Auto-drafts ABM pages per account, scores intent, and syncs hot accounts to HubSpot / Attio with Slack alerts.

Runs ads with attribution

Ad creative at scale, Meta campaigns, and full-funnel attribution tied back to the page and the account.

First-party analytics built in

Server-side tracking captures the 20–40% of sessions ad blockers eat, plus every AI crawler — no tag manager.

See it on your site

See your site
come alive.

Give us 45 minutes. Ploy slurps your site live and we walk through every feature on your real pages — the builder, the AEO loop, the accounts it would surface.

Book the session
ployThe marketing platform that turns your website into your growth engine.
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