Every agent's page,
on-brand, in minutes —
not an offshore queue.
Ploy is the AI marketing platform that generates on-brand landing pages for every Allstate agent, hosts them under your domain, identifies who visits, and improves each page continuously — the work an offshore team never came back to do.
The offshore page
factory doesn't scale.
Every agent page is a ticket to an offshore team — days or weeks per page, a queue that never clears.
Hundreds of pages built by rotating contractors drift off-brand: mismatched spacing, components, and voice.
The page ships, then goes dark — no SEO, no optimization, no idea whether it converts.
No measurement: you can't see who visited an agent's page or route that lead back to the agent.
The build got cheap. The brand and the growth didn't.
AI compressed the part of a project that used to eat 80% of the budget — building the page. What's left is what actually matters for an agent network: a brand that holds across thousands of pages, and everything that happens after a page goes live.
“We had a 10-step process to get a landing page approved. Ploy cut out so many steps — now our growth managers ship themselves. The faster we test, the faster we find winners.”
One platform.
Three engines.
Each engine acts on what the others find — insight in one area automatically drives action in another.
Ploy Web
Build & OptimizeAI website builder, SEO & ABM landing pages, ad-page optimization, built-in analytics, AEO.
Ploy Grow
Identify & ReachVisitor de-anonymization, intent scoring, personalized outreach, CRM sync.
Ploy Ads
Create & AttributeAd-library intelligence, ad creative at scale, Meta campaigns, full-funnel attribution.
Point us at your URL.
We slurp it in 60s.
No blank canvas. Ploy reads the Allstate site as one living model — voice, imagery, components, and design tokens — then builds every new page on top of it. On-brand from the first paint.
- Your real brand system captured as reusable components in code
- A ~60-second, deterministic extraction — then pages made real
- Every new page inherits the system instead of reinventing it
A page for every agent,
generated on autopilot.
Slurp the Allstate brand once
Ploy captures the master design system, voice, and components as one living model.
Generate a page per agent
A 'Build an Agent Page' Ploybook runs against your roster — name, photo, licensed lines, service area, local proof.
Run it on a trigger
A webhook fires the page when a new agent onboards, or run it in bulk. A human approves before publish.
Stays consistent forever
Shared design system + auto-refactoring components mean 500 pages still look like one Allstate.
Many sites, one domain — pages in seconds.
Run a separate site per region, product line, or agent group, all stitched under one canonical hostname. Route /agents/* to Ploy while the corporate site stays put — no big-bang migration.
to ship a page, live at the edge
under one domain & SSL
path-by-path, first match wins
Anonymous traffic in.
Named pipeline out.
See the businesses on an agent's page before they ever fill a form — and route that lead to the agent the same day.
Anonymous IPs → named companies in milliseconds. No SDK, no fingerprinting.
Firmographics, headcount, industry, and likely contacts with LinkedIn profiles.
Intent from weighted page paths, dwell time, and repeat visits — pricing > blog.
Hot accounts pushed to HubSpot or Attio with a Slack alert to the right agent.
It doesn't just build — it operates.
Rank in AI search (AEO)
Ships schema & direct-answer formatting AI engines cite; tracks citations daily across ChatGPT, Perplexity, Gemini & AI Overviews.
Analytics that don't miss
Server-side logs capture the 20–40% of sessions ad blockers eat, plus every AI crawler. Engagement rolls up by agent page.
Copy & imagery in-brand
CRO-aware copy tuned to how the site already sounds, plus on-brand image generation — not stock-bin lookalikes.
Ads that attribute
Ad creative at scale and full-funnel attribution from impression to closed deal, tied back to the page.
Set it once. It runs itself.
Ploybooks are reusable workflows Ploy executes — on demand, on a schedule, or triggered by an event — and they act on the tools you already use.
Save a workflow once; run it on demand, forever.
Weekly reports, nightly refreshes — cron + timezone.
A new-agent webhook fires a full page build.
AI does the work.
Your team makes the call.
Every change routes through your approval workflows, holds to your brand system, and ships nothing marketers haven't signed off on.
Chat (Ploys)
Drop a brief in a conversation. Ploy drafts the page, attaches schema, routes the form — and waits for approval.
Ploybooks
Reusable, expert-authored workflows — run on demand, scheduled, or triggered by a webhook.
Morning digest
A daily report of pages losing visitors, citations moving, and rewrites worth shipping. Approve, reject, done.
Ploy vs. the
offshore factory.
Teams already
operate on Ploy.
Hex
Powers enterprise ABM with on-brand landing pages at a scale a team couldn't match by hand.
hex.techClay
Turns its own data into hundreds of programmatic SEO pages.
clay.com/guidesTonik & TNT Growth
Agencies build and run client sites on Ploy — TNT spins up pages across 50+ clients.
tntgrowth.comY Combinator
>13% of YC's Spring 2026 batch use Ploy.
ycombinator.comMarketing sites —
not customer data.
- Marketing sites only — no customer or policy data stored or processed by Ploy
- Enterprise terms exclude training on your content entirely
- TLS 1.2+ in transit, AES-256 at rest, auto-renewed SSL per agent domain
- SSO, role-based access, OAuth-scoped integrations — no shared credentials
A margin-expanding
growth engine, not a cost center.
The thesis maps directly to ASV's martech & insurtech focus: software that turns agent marketing from linear headcount cost into a compounding, data-rich asset.
Why now
AI repriced the build; buyers increasingly find agents through AI search. Whoever formats agent pages to get cited wins an undefended channel.
Unit economics flip
Old model: each page = contractor hours, margin compresses. New model: slurp once → generate at marginal software cost, margin expands per agent.
The moat
Compounding brand-system data, proprietary intent data per page, and Ploybook + CRM workflow lock-in offshore can't replicate.
This entire deck?
Built in Ploy — in a few prompts.
The slides you're scrolling are a live Ploy site — designed, written, and shipped from a handful of prompts. The same engine builds every agent page. What you see is what your agents get.
Built by the people who built the modern web.
Bryant Chou — Webflow co-founder & CTO (12 yrs)
$27M seed — First Round Capital & Y Combinator
~14 people · San Francisco & New York
June 17, 2026 · YC Spring 2026 batch
Ten agent pages,
live in a week.
Give us 45 minutes. Ploy slurps the Allstate brand live, we generate ten agent pages on the spot, and show you the named businesses already visiting — before you migrate a thing.
Book the session