Your website
should be your
growth engine.
Ploy is the AI marketing platform that turns your website from a brochure you ship and forget into a living asset that builds pages, ranks in AI search, identifies visitors, and improves itself — continuously, with your team approving every change.
Your website launched.
Then it stopped.
Marketing sites decay between redesigns — brochures that go stale the moment they ship.
Every new page needs dev or agency time; changes take days or an IT ticket.
Growth teams spend more time measuring — stitching tools, building dashboards — than doing.
The typical stack is 5+ vendors that don't talk to each other.
In the AI era, your site matters more — not less.
When answer engines summarize your content and agents browse on your customers' behalf, the website is the one channel you fully own — your growth hub and marketing system of record. But it can't be static.
“Ploy closes the gap between having an idea and seeing it live. The conference landing page, the ABM page for a key account, the campaign you never had bandwidth for — those just happen now.”
One platform.
Three engines.
Each engine acts on what the others find — insight in one area automatically drives action in another.
Ploy Web
Build & OptimizeAI website builder, SEO & ABM landing pages, ad-page optimization, built-in analytics, AEO.
Ploy Grow
Identify & ReachVisitor de-anonymization, intent scoring, personalized outreach, CRM sync.
Ploy Ads
Create & AttributeAd-library intelligence, ad creative at scale, Meta campaigns, full-funnel attribution.
It doesn't just build — it operates.
Build in your brand
Point Ploy at a URL — it slurps your whole site in ~60s into a living design system. New pages reuse your components and voice, live in seconds on a modern Astro/React/Tailwind stack.
Rank in AI search (AEO)
Ships schema and direct-answer formatting AI engines cite. Tracks citations daily across ChatGPT, Perplexity, Gemini, Claude & Google AI Overviews — and rewrites decaying sections within hours.
See every visitor
Four data streams on one surface — no tag manager. Server-side logs capture the 20–40% of sessions ad blockers eat, plus every AI crawler.
Turn traffic into pipeline
Resolves anonymous visits to named accounts in milliseconds, drafts a personalized page per target, scores intent, and syncs hot accounts into Attio or HubSpot with Slack alerts.
AI does the work.
Your team makes the call.
Every change routes through your existing approval workflows, holds to your brand system, and ships nothing marketers haven't signed off on. Three ways to work — you never learn a tool, it meets the moment you're in.
Chat (Ploys)
Drop a brief in a mission-focused conversation. Ploy's agent drafts the page, attaches schema, routes the form — and waits for your approval.
Ploybooks
Reusable, expert-authored workflows. Run on demand, on a cron schedule, or triggered by a webhook (e.g. Clay enrichment → an ABM page per prospect).
Morning digest
A daily report of pages losing visitors, citations climbing or dropping, and rewrites worth shipping. Approve, reject, done.
Teams already
operate on Ploy.
Hex
Powers enterprise ABM with on-brand landing pages at a scale a team couldn't match by hand.
hex.techClay
Turns its own data into hundreds of programmatic SEO pages.
clay.com/guidesTonik & TNT Growth
Agencies build and run client sites on Ploy — TNT spins up pages across 50+ clients.
tntgrowth.comY Combinator
>13% of YC's Spring 2026 batch use Ploy.
ycombinator.comOne platform
replaces seven.
vs. Webflow / Framer
They make a site easier to build. Ploy operates it after it exists — and keeps working post-launch.
vs. Lovable / Bolt / v0
They generate a one-time site. Ploy keeps a growing site coherent and runs SEO/AEO/analytics/ABM continuously.
vs. point tools
Identification, personalization, intent, CRM sync, ads and AEO are built into the website — not bolted on.
Secure by design.
- TLS 1.2+ in transit, AES-256 at rest, auto-renewed SSL per domain
- SSO, role-based access, OAuth-scoped integrations — no shared credentials
- Sandboxed isolated builds, immutable deploys with instant rollback
- Cookieless visitor ID; Ploy does not train AI models on your content
Built by the people who built the modern web.
Bryant Chou — Webflow co-founder & CTO (12 yrs)
$27M seed — First Round Capital & Y Combinator
~14 people · San Francisco & New York
June 17, 2026 · YC Spring 2026 batch
See your site
come alive.
Give us 45 minutes. Ploy slurps your site live and we walk through a week of operating cadence — the pages, the AEO loop, the accounts it would surface.
Book the session